No matter who is your audience or what is your goal with your newsletter you need to plan the copy and design principles before you start designing the final newsletter template.
If you are one of those people who just “skim” articles, just scroll through and check out the various examples I included. It sounds like a lot I know, but believe me, it’s worth the time. Use it as a guide rather than an article to read – I recommend saving it to your bookmarks. Since I packed a lot of information into this article, it became a very long piece of content with 8,300+ words and reading time of around 40 minutes. That’s why I decided to sum up all my expertise in this field using tons of great newsletter examples which will truly inspire you in your next email design project.
I couldn’t find what I was looking for: a comprehensive article which would list email newsletter design best practices, not only for beginners but for seasoned email marketers as well. I did detailed research on this topic as well and bounced into many articles that either felt general for me or forgot to deal with the whole picture. I’m sure that there were a couple of newsletter design articles you checked out before you found this piece of content.
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